Home
for
founders
Motto
33east is a venture capital fund based in Cyprus, with the ambition to put it on the global startup map. Most funds feel cold and formal — a gate between founders and money. 33east is built the other way: a home for founders, where you belong before you raise.
The door stays open to everyone, but the bar stays high — the fund talks to many and backs few. You're treated as a person first, and you always get a straight answer.
Everything has soft, rounded lines, and everything is drawn toward a centre — bringing people and ideas together.
Max
Krasnykh
Anoushka Menon
Andreas Hadjimitsis
Alex Loizou
Christian Owens
Alex
Petrov
Ioannis Kasinopoulos
Jed Comyn
Anna Kogan
Tatiana Khanova
Metaphor
We started with long-form interviews with the fund's partners. Across every conversation, one idea kept surfacing: gathering. It became the core the whole project was built on.
Motto
Gathering shows up in every detail — the coffee-cup rings on the table, the logo, the motion.
The team's values shaped it, and it runs through the entire design system.
GT Alpina
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
GT Standart
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Warm, inviting, and balanced — a palette built to feel like home.
Warm Ember
First Light
Old Oak
Ripe Tangerine
Bright Flare
Deep Garnet
Fresh Sage
Golden Wheat
The decks carry detailed portfolio information, but they keep the founder in front. The fund backs people before the market does, so the system leads with their work and their impact — the logos sit back.
Website
The website runs on the same idea, brought to life through motion. Animated graphics express gathering — elements orbit, connect, and draw toward each other.
And because the fund bets on people, founders' faces lead every page, with the brand kept in the background.
Brand Guidelines
We added a separate page for brand guidelines — something that explains the thinking. What the brand stands for, and how you know when you've hit the metaphor and not just made something that looks similar.
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