a year of product transformation · ThanksBen · apr 2025 — today
thanksben × unknw — year of product transformation
from complexity to clarity — how unknw helped thanksben evolve their digital ecosystem in 2025.
ThanksBen
- product team
- brand
UNKNW team
- VR production
- motion · CGI
- UX / UI
1 year
- continuous partnership
20+ videos
- AI-first motion output
8K · 180°
- immersive VR experience
VR film production
for ben's flagship event, we pushed the boundaries of B2B storytelling. we created a 2 min immersive 8K 180° VR experience.
participants put on apple vision pro headsets to immerse themselves in a world created by artificial intelligence.
ai & motion video
to dominate social feeds, we built an AI-first motion pipeline. over 8 months, we produced 20+ high-fidelity AI video.
our ai pipeline slashes video production costs by more than 50%.
before
after
speed
slow
10–20× faster
cost
high
reduced
output
limited (1–3 videos)
high-volume, consistent
iteration
minimal
instant, unlimited versions
scale
low
always-on AI pipeline
ux & ui (a/b tests) optimizations
we increased speed, conversion, and ux clarity through a series of a/b tests and product improvements.
before
after
load speed
slow
0.4 s faster (+45%)
conversion
stagnant
12% (+3.5% increased)
retention
leaky
85% high stability
graphic design
we seamlessly adapted the very long web report into a clean, print-ready PDF.
thank you, team ben.
this entire year of product transformation has been a true collaboration. thank you to every team member at ben who contributed, reviewed, brainstormed, and helped turn ideas into real outcomes.
and a very special thanks to you, juliet.
“juliet, your strategic clarity, trust, and partnership made this year exceptional. we worked as one integrated team — fast loops, shared decisions, no barriers. it never felt like ‘client and vendor’, only like one team building something big together.”
— to juliet faldin, brand design lead at thanksben
“the collaboration process with unknw is extremely easy. we come up with ideas together, talk them through, and always stay in touch to check on progress. what i really appreciate is how much they care. even when things get stressful or timelines are tight, they always show up and make it happen. it never feels like i'm working with an external agency; it feels like they're part of my own team.”
— juliet faldin, brand design lead at thanksben
ben signals → unknw solves.
ben's design lead
A dedicated Ben team member who brings the tasks, sets priorities, defines the direction, and keeps the brand consistent. We support their strategy and help them move faster.
unknw production
We cover everything the Brand Lead needs: design, UX / UI, dev support, motion, AI video, VR, presentations, experiments, A/B, quick fixes, and fire tasks.
what this means in practice.
01
faster than in-house
we pick up tasks that tend to sit in ben’s internal queue — from a/b variations and ui fixes to large video and communication projects. if something is urgent → we jump on it immediately.
02
we take on the ambiguity
ben rarely comes with 'make this'. they come with 'conversion is dropping', 'we need to explain the product', 'we need a wow moment for the event'. we define the direction, formats, and prototypes ourselves.
03
one combined team
constant dialogue, fast cycles, solutions made instantly. not 'submit a ticket', but 'jump on a 10-minute call and solve it'.
04
high-skill areas covered
ai-video, VR, motion design, design systems, complex presentations, ux optimisation — these are expensive and slow to build in-house. we already have them ready.
05
we help ben stay technologically ahead
ai, VR, multimodal video, rapid experimentation, automation — we expand ben’s ideas with capabilities they wouldn’t normally consider.
what's your challenge?
tell us more about your project — we'll find a way to help.