a rebrand that made paysend° look like what it does.

c-level interviews and category research led to one insight — speak as the infrastructure behind global payments.

insight became platform, platform became identity — then months of massive production, two teams as one.

colour

a global approach — five audiences, one brand. the palette splits by product: recognisable everywhere, tuned to each segment.

logo

three strokes, one mark — paysend° at every level: tech company, payments infrastructure, end-customer products.

graphics

every image expresses system, technology, or motion forward.

website

the same system, atomic — under llm control. pages assemble from existing blocks; automations keep the site current in 12 languages.

credits

built by two teams, as one — paysend° & unknw, end to end.

thank you for the trust — it was a privilege to build this together. and thanks to the whole paysend team.

ivan chekalov · olia altukhova · lisa severova · mike rosenblatt

design team